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Title: Directions of communication relations development in the agriculnural aviation works market
Authors: Soloviova, Olena Oleksandrivna
Herasumenko, Iruna Mukolaivna
Pron, Svutlana Vitaliuvna
Kravchenko, Volodumur Georgiuovuch
Vysotska, Iruna Ivanivna
Keywords: a special purpose airline
marketing complex
agricultural aviation work
No-Till technology
marketing communications
agricultural aviation market consumers
aviation method of plant protection
Issue Date: 29-Apr-2022
Publisher: National Aviation University
Citation: Soloviova O., Herasymenko I., Pron S., Кravchenko T., Vysotska I. Directions of communication relations development in the agriculnural aviation works market // Financial and credit activity: problems of theory and practice. -. Kharkiv, 2022. - P. 238–247.
Abstract: The basis of better organization of production, strengthening the competitiveness of the business entity in the market, the formation of its image in the socio-economic environment is marketing and marketing communications. The article considers the theoretical foundations of the complex of marketing communications of a special purpose airline with consumers of agricultural aviation services. The target consumers for the special purpose airline in the market of agricultural aviation works are agricultural enterprises. This paper proposes the use of aviation method of plant protection, which is effective for both special purpose airlines and agricultural enterprises.
DOI: 10.55643/fcaptp.2.43.2022.3696
Appears in Collections:Наукові статті викладачів кафедри економіки та бізнес-технологій

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