Please use this identifier to cite or link to this item:
|Directions of communication relations development in the agriculnural aviation works market
|Soloviova, Olena Oleksandrivna
Herasumenko, Iruna Mukolaivna
Pron, Svutlana Vitaliuvna
Kravchenko, Volodumur Georgiuovuch
Vysotska, Iruna Ivanivna
|a special purpose airline
agricultural aviation work
agricultural aviation market consumers
aviation method of plant protection
|National Aviation University
|Soloviova O., Herasymenko I., Pron S., Кravchenko T., Vysotska I. Directions of communication relations development in the agriculnural aviation works market // Financial and credit activity: problems of theory and practice. -. Kharkiv, 2022. - P. 238–247.
|The basis of better organization of production, strengthening the competitiveness of the business entity in the market, the formation of its image in the socio-economic environment is marketing and marketing communications. The article considers the theoretical foundations of the complex of marketing communications of a special purpose airline with consumers of agricultural aviation services. The target consumers for the special purpose airline in the market of agricultural aviation works are agricultural enterprises. This paper proposes the use of aviation method of plant protection, which is effective for both special purpose airlines and agricultural enterprises.
|Appears in Collections:
|Наукові статті викладачів кафедри економіки та бізнес-технологій
Files in This Item:
|Стаття маркетинг англ.pdf
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.