Please use this identifier to cite or link to this item:
https://er.nau.edu.ua/handle/NAU/55991
Title: | Directions of communication relations development in the agriculnural aviation works market |
Authors: | Soloviova, Olena Oleksandrivna Herasumenko, Iruna Mukolaivna Pron, Svutlana Vitaliuvna Kravchenko, Volodumur Georgiuovuch Vysotska, Iruna Ivanivna |
Keywords: | a special purpose airline marketing complex agricultural aviation work No-Till technology marketing communications agricultural aviation market consumers aviation method of plant protection |
Issue Date: | 29-Apr-2022 |
Publisher: | National Aviation University |
Citation: | Soloviova O., Herasymenko I., Pron S., Кravchenko T., Vysotska I. Directions of communication relations development in the agriculnural aviation works market // Financial and credit activity: problems of theory and practice. -. Kharkiv, 2022. - P. 238–247. |
Abstract: | The basis of better organization of production, strengthening the competitiveness of the business entity in the market, the formation of its image in the socio-economic environment is marketing and marketing communications. The article considers the theoretical foundations of the complex of marketing communications of a special purpose airline with consumers of agricultural aviation services. The target consumers for the special purpose airline in the market of agricultural aviation works are agricultural enterprises. This paper proposes the use of aviation method of plant protection, which is effective for both special purpose airlines and agricultural enterprises. |
URI: | https://er.nau.edu.ua/handle/NAU/55991 |
DOI: | 10.55643/fcaptp.2.43.2022.3696 |
Appears in Collections: | Наукові статті викладачів кафедри економіки та бізнес-технологій |
Files in This Item:
File | Description | Size | Format | |
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Стаття маркетинг англ.pdf | 169.27 kB | Adobe PDF | View/Open |
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