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dc.contributor.authorSoloviova, Olena Oleksandrivna-
dc.contributor.authorHerasumenko, Iruna Mukolaivna-
dc.contributor.authorPron, Svutlana Vitaliuvna-
dc.contributor.authorKravchenko, Volodumur Georgiuovuch-
dc.contributor.authorVysotska, Iruna Ivanivna-
dc.identifier.citationSoloviova O., Herasymenko I., Pron S., Кravchenko T., Vysotska I. Directions of communication relations development in the agriculnural aviation works market // Financial and credit activity: problems of theory and practice. -. Kharkiv, 2022. - P. 238–247.uk_UA
dc.description.abstractThe basis of better organization of production, strengthening the competitiveness of the business entity in the market, the formation of its image in the socio-economic environment is marketing and marketing communications. The article considers the theoretical foundations of the complex of marketing communications of a special purpose airline with consumers of agricultural aviation services. The target consumers for the special purpose airline in the market of agricultural aviation works are agricultural enterprises. This paper proposes the use of aviation method of plant protection, which is effective for both special purpose airlines and agricultural enterprises.uk_UA
dc.publisherNational Aviation Universityuk_UA
dc.subjecta special purpose airlineuk_UA
dc.subjectmarketing complexuk_UA
dc.subjectagricultural aviation workuk_UA
dc.subjectNo-Till technologyuk_UA
dc.subjectmarketing communicationsuk_UA
dc.subjectagricultural aviation market consumersuk_UA
dc.subjectaviation method of plant protectionuk_UA
dc.titleDirections of communication relations development in the agriculnural aviation works marketuk_UA
Appears in Collections:Наукові статті викладачів кафедри економіки та бізнес-технологій

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