Навчально-методичні комплекси кафедри маркетингу
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- ItemEducational and methodological complex of discipline "Branding" for the English-language project(National Aviation University, 2021) Petropavlovska, Svitlana; Петропавловська, СвітланаThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in understanding the features of the Internet and the specifics of marketing activities in the network. The purpose of mastering theoretical and basic knowledge, mastering the theoretical and practical foundations of branding, developing key competencies in the field of brand creation and management, mastering the skills of sociological analysis of the brand as a social, communicative, semiotic and marketing category, teaching to make effective strategic and tactical decisions regarding creation and development brand.
- ItemEducational and methodological complex of discipline "Commodity Market Infrastructure" for the English-language project(National Aviation University, 2021) Khaidarova, Tetiana; Хайдарова, ТетянаThis educational discipline is the theoretical and practical basis of a set of knowledge and skills that form the profile of a marketing specialist in understanding the features of the commodity market and the specifics of applying the methodological tools of modern market infrastructure in the conditions of the development of market relations. The purpose of the educational discipline is to study the current aspects of the development of infrastructure elements as the basis of the integral economic system of Ukraine under the conditions of the implementation of the concept of sustainable development and the assimilation of knowledge on the theory of the development of the infrastructure of the commodity market, management of the activities of the enterprise in the field of promotion, storage and sale of goods and services, and provision of consumer needs.
- ItemEducational and methodological complex of discipline "Consumer behavior" for the English-language project(National Aviation University, 2022) Bozhok, Anastasiya; Khoroshykh, Viktoriia; Божок, Божок, Анастасія; Хороших, ВікторіяThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in the field of marketing. The purpose of teaching the discipline is for students to acquire knowledge on researching consumer behavior and attracting potential customers, analyzing consumer behavior data, as well as forming students' knowledge on ensuring sustainable consumption, developing and implementing an effective consumer policy.
- ItemEducational and methodological complex of discipline "Distribution marketing" for the English-language project(National Aviation University, 2021) Salkova, Iryna; Салькова, ІринаThis educational discipline is one of the profiling disciplines for the training of marketing specialists who form the profile of a specialist in the field of distribution marketing policy based on theoretical provisions and modern forms and methods of industrial, economic and commercial activity that dominate the global economic process. The purpose of teaching the academic discipline is the formation of a system of scientific and theoretical knowledge about research methods, the creation and functioning of distribution channels, the forms and methods of work of intermediaries in distribution channels, methodological and methodical issues of choosing and conducting distribution in conditions of competition.
- ItemEducational and methodological complex of discipline "Fundamentals of e-marketing" for the English-language project(National Aviation University, 2021) Borysenko, Olena; Борисенко, ОленаThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in understanding the features of the Internet and the specifics of the application of the network marketing complex. The goal of the educational discipline is the formation of competences regarding the theoretical foundations of the formation and functioning of the electronic marketing system at the enterprise, practical skills in the use of electronic marketing elements in increasing the efficiency of enterprise management in market conditions.
- ItemEducational and methodological complex of discipline "Hedging marketing risks" for the English-language project(National Aviation University, 2022) Zhamoida, Oleksii; Жамойда, ОлексійThis educational discipline is the theoretical and practical basis of a set of knowledge and skills that form the profile of a specialist in understanding the tools for adapting the marketing activities of enterprises to the specific conditions of modern turbulent markets. The purpose of the educational discipline is the formation of competences for the formation of a system of theoretical knowledge in future specialists and the acquisition of practical skills in the field of analysis and identification of marketing risks of an aviation enterprise, their assessment and minimization.
- ItemEducational and methodological complex of discipline "Holistic marketing" for the English-language project(National Aviation University, 2022) Fisun, Yuliia; Фісун, ЮліяThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in understanding the features and specifics of modern marketing activities. The purpose of teaching the academic discipline is the formation of a system of knowledge and skills of theoretical-methodological, methodological, technological and substantive aspects of the organization, planning, development and implementation of marketing programs, processes and measures taking into account their breadth and interdependence for making competent organizational and production decisions.
- ItemEducational and methodological complex of discipline "International marketing" for the English-language project(National Aviation University, 2022) Kniazieva, Tetiana; Chernyshova, Taia; Князєва, Тетяна; Чернишова, ТаяThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in the field of marketing. The purpose of the educational discipline is to form students who are studying, a clear idea of international marketing as a concept of company management and a holistic system of organizing foreign activities, which is aimed at solving the problems of economic entities in the organization of production and supply of goods and services in foreign markets, which most satisfy the needs of active and potential buyers in foreign markets and provide such international competitiveness of the company.
- ItemEducational and methodological complex of discipline "Marketing of Industrial Enterprise" for the English-language project(National Aviation University, 2022) Borysenko, Olena; Борисенко, ОленаThis educational discipline is the theoretical basis of a set of knowledge and skills that form the profile of a specialist in the field of industrial marketing based on theoretical provisions and modern forms and methods of industrial, economic and commercial activity that dominate the global economic process. Purpose: formation of professional competences regarding the use of the system of special knowledge and skills in the field of industrial marketing in the system of the general theory of marketing, which will help future specialists to make effective production organizational and scientific decisions at the level of modern requirements.
- ItemEducational and methodological complex of discipline "Marketing pricing" for the English-language project(National Aviation University, 2021) Radchenko, Olena; Радченко, ОленаThis educational discipline is the theoretical and practical basis of a set of knowledge and skills that form the profile of a specialist in the field of marketing pricing based on theoretical provisions and modern forms and methods of industrial, economic and commercial activity that dominate the global economic process. The purpose of the educational discipline is the formation of competences in mastering the system of studying pricing methods and algorithms, basic pricing strategies, processes of forming the company's pricing policy, studying the reaction of consumers to the firm's pricing decisions, and the reaction to competitors' pricing decisions.
- ItemEducational and methodological complex of discipline "Marketing Product Policy" for the English-language project(National Aviation University, 2021) Shevchenko, Anna; Шевченко, АннаThis educational discipline is one of the profiling disciplines of marketing specialist training. A prerequisite for the successful functioning of enterprises is the use of a modern marketing concept of management, which focuses production on the comprehensive satisfaction of market requirements. Today, traditional forms and methods of management control cannot sufficiently satisfy the new information needs of management of business entities, business owners, creditors, investors and other information consumers. The purpose of teaching the academic discipline is to provide students with modern knowledge and specific skills in the field of marketing commodity policy, which they need for practical work at commercial and industrial enterprises of all forms of ownership.
- ItemEducational and methodological complex of discipline "Marketing research" for the English-language project(National Aviation University, 2021) Fisun, Yuliia; Фісун, ЮліяThis educational discipline is the theoretical and practical basis of a set of knowledge and skills that form the profile of a specialist in understanding the features and specifics of marketing research. The purpose of teaching the academic discipline is the formation of a system of knowledge and skills of theoretical-methodological, methodical, technological and substantive aspects of the organization and conduct of marketing research, an idea of the possibilities of using the results of marketing research for making competent organizational and production decisions.
- ItemEducational and methodological complex of discipline "Marketing services" for the English-language project(National Aviation University, 2021) Radchenko, Olena; Радченко, ОленаThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in understanding the peculiarities of marketing in the service sector. The purpose of the educational discipline is the formation of competences regarding the theoretical foundations of the formation and functioning of the system of marketing activities of service sector enterprises, methods of studying the service market, determining the ways and reserves of the development of a service sector enterprise in modern conditions, the formation of a marketing strategy and the use of a marketing complex by service sector enterprises.
- ItemEducational and methodological complex of discipline "Marketing" for the English-language project(National Aviation University, 2021) Borysenko, Olena; Борисенко, ОленаThis educational discipline is the theoretical and practical basis of a set of knowledge and skills that form the profile of a specialist in the field of marketing, his practical skills in solving specific marketing tasks and substantiating the effectiveness of the marketing activities of business entities. The purpose of the educational discipline is the formation of professional competences regarding the use of the system of special knowledge and skills in the field of marketing, its basic categories, modern scientific outlook and methodological aspects of the organization of marketing activities at the enterprise.
- ItemEducational and methodological complex of discipline "Marketing: Introduction to the specialty" for the English-language project(National Aviation University, 2021) Khaidarova, Tetiana; Хайдарова, ТетянаThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in the field of marketing activity. The goal is to acquire theoretical and basic knowledge, master the basic principles and approaches of the specifics of using marketing tools in the business environment, and form students' ability to apply these tools and methods in practical activities.
- ItemEducational and methodological complex of discipline "Organizational behavior" for the English-language project(National Aviation University, 2021) Khaidarova, Tetiana; Хайдарова, ТетянаThis educational discipline is the theoretical and practical basis of a set of knowledge and skills that form the profile of a specialist in understanding the features of specific methods and tools for managing the behavior of an individual in an organization. The goal of teaching the discipline "Organizational Behavior" is the formation of skills for the rational organization of an individual's work in an organization; acquiring the skills of analyzing group and intergroup dynamics in the organization, forming effective teamwork in the organization; acquiring the skills to develop directions for the development of organizational culture and mastering organizational development management tools.
- ItemEducational and methodological complex of discipline "Social-market communications" for the English-language project(National Aviation University, 2021) Orokhovska, Liudmyla; Ороховська, ЛюдмилаThis educational discipline is the theoretical and practical basis of a set of knowledge and skills that form the profile of a specialist in understanding the peculiarities of the organization of social and market communications. The purpose of mastering theoretical and basic knowledge, assimilation of the main provisions and approaches of the peculiarities of the organization of social and market communications and the formation of students' ability to apply these tools and methods in practical activities.
- ItemEducational and methodological complex of discipline "Socially responsible marketing" for the English-language project(National Aviation University, 2022) Kniazieva, Tetiana; Chernyshova, Taia; Князєва, Тетяна; Чернишова, ТаяThis educational discipline is the theoretical and practical basis of the set of knowledge and skills that form the profile of a specialist in the field of marketing. The purpose of the educational discipline is to form students' competencies in solving problems related to company management from the standpoint of socially responsible marketing.
- ItemEducational and methodological complex of marketing and research practice for an English-language project(National Aviation University, 2021) Sabirova, Indira; Sibruk, Viktor; Сабірова, Індіра; Сібрук, ВікторThe goal of marketing research practice is to consolidate and deepen theoretical knowledge and develop practical skills in economic academic disciplines, familiarization with the legislative and regulatory framework on the economic activity of enterprises, organization and implementation of marketing activities.
- ItemEducational and methodological complex of practice "Professional training in marketing" for an English-language project(National Aviation University, 2021) Kazanska, Olena; Petropavlovska, Svitlana; Sibruk, Viktor; Казанська, Олена; Петропавловська, Світлана; Сібрук, ВікторThe purpose of the "Professional Training in Marketing" practice is for the participants to acquire a detailed but at the same time practical understanding of marketing, to obtain a comprehensive understanding of the features and modern tools of marketing for both academic and practical business careers.