2024

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Kitsch in modern ukrainian art and design: causes and potential consequences
(National Aviation University, 2024) Rozhak-Lytvynenko, Ksenia; Рожак-Литвененко, Ксенія
The main content of the research is to clarify the essence of the phenomenon of modern Ukrainian kitsch, which had acquired new characteristics after the beginning of the full-scale Russian invasion of Ukraine in February 2022. The author outlines the reasons for the emergence of kitsch in contemporary Ukrainian visual art and design, among which the desire for the manifestation of national identity is dominating. The potential negative consequences of spreading the kitsch pieces of art outside of Ukraine will also be considered and possible ways to avoid them will be proposed.