Кваліфікаційні роботи здобувачів вищої освіти кафедри комп'ютерних систем та мереж
Permanent URI for this collectionhttp://er.nau.edu.ua/handle/NAU/46535
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Browsing Кваліфікаційні роботи здобувачів вищої освіти кафедри комп'ютерних систем та мереж by Author "Burba, Maksym Andriiovych"
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Item Organization of communication between Salesforce customers and clients(National Aviation University, 2020-12) Burba, Maksym Andriiovych; Бурба, Максим АндрійовичIn this graduation project there was covered a significant topic – organization of communication between the Salesforce users and their clients. In the first part the concept of CRM and its applications in the real world was researched in order to understand the actuality of this field, so there it is possible to find information about the everything mentioned above in addition to modern tasks of CRM in scope of Salesforce, examples of its usage, the reasons concerning the question why people need it and why it is important to expand the area of communication channels in CRM. In the second part there is consideration of communication channel, which is a part of any business in terms of CRM, as this concept was used during the development of Messaging Application on the Salesforce platform for organization of communication. The part particularly includes the concept of communication channel itself, some information about its importance with its advantages, the benefits of setup of additional communication channel for CRM and even its disadvantages and problems, that prevent the modern CRM platforms from fast evolving – there is still some problems with it. In the end of the part there is a decision about what is the best messaging service for integration with the Salesforce for the application implementation.