Mass culture and the problems of national cultural identity in the conditions of globalization

Abstract

The modern world represents close interaction of cultures and civilizations. The Humanity has challenges represented by global problems, which it should face as indivisible subject, who makes conscious and agreed decisions. In this creation of unity of the whole humanity a great role is played by mutually enriching dialogue of cultures and world cultural process Some societies find globalization as a dominating concept. It might affect their lifestyle. If a society has complex cultural conditions like exploiting people on the ground of race, gender or class, people will surely try to get rid of such society. One of the advantages of globalization is that it brings a worldwide identity. Everyone can represent their own culture and business independently. A country can take part in business deals as well as get a platform to share their culture with others.