Міжнародна науково-практична конференція "Економіка та бізнес-адміністрування: наукові рішення та течії"
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- ItemActivization of sales activities in ensuring the sustainability of the enterprise(National Aviation University, 2021-10-21) Kwilinski, Aleksy; Teslik, D.O.Formation of target market is the basic component of marketing policy of the enterprise, so it should be based on interrelations with buyers for the sake of satisfaction of their present and future needs. Management and expansion of target market allows to keep target audience with corresponding location, which becomes prerequisite for consolidation of market position and maintenance of competitiveness of enterprise. Efficient system of such interaction allows to receive sustainable proceeds from sales of goods and services and to provide sustainability of the enterprise. In a narrow sense, sales policy is directly a way of implementation of sales activities, a set of management decisions on the distribution of goods to achieve certain goals. c. In view of scales of a marketing policy, its purposes are determined both at strategic and tactical levels. Along with this, all the goals of sales policy have certain characteristics, which further determine the activity of the enterprise as a whole [1, p. 98].
- ItemAnti-crisis management as a basis for improving the competitive status of the enterprise(National Aviation University, 2021-10-21) Wożniak, Leshek; Ziz, D.O.; Зиз, Д.О.Company's activity in market conditions is accompanied by negative impacts of external environment factors as on the competitive status and its possible dynamics, and on the stability of the operation, which is due to the riskiness of any activity. Threats to the stability of functioning, that take place in the internal environment, lead to the insufficient use of economic potential of the enterprise and the provision of resources. Significant influence of crisis phenomena is also experienced by activity of the enterprise on resource provision. Because of its versatility, this area of activity is vulnerable to almost all the negative phenomena caused by the causes of crisis. For example, the production apparatus, which is considered as a set of means of labor, by means of which, in combination with other factors, production is carried out, is exposed to such circumstances as: lack of credit and financial resources for updating of equipment, machinery, mechanisms, buildings and structures; moral and physical wear of production fixed assets, which are obstacles to producing competitive products; reduction of demand for noncompetitive goods due to high costs and, consequently, high prices of production equipment and machinery.
- ItemStrategic aspects of management of economic security of enterprises in the conditions of motivation(National Aviation University, 2021-10-21) Kuzior, Aleksandra; Kopcha, YuriiThe thesis defines the main aspects of economic security management of enterprises in the conditions of motivational challenges in the strategic dimension. The dependence of the strategic economic interests of the enterprise and ensuring economic security as a source of its motivation is revealed.
- ItemTopical issues in analysis of the innovative potential of enterprises(National Aviation University, 2021-10-21) Bolewski, A.; Piletska, S.The article provides an overview of approaches to the interpretation of the term «innovation» with the disclosure of the advantages and disadvantages of each. A new, cost-based interpretation of the essence of innovation is proposed, based on the application of the basic principles of the stakeholder approach. It also offers the author's interpretation of the concept of "innovative potential", provides its definition and structure.