(National aviation university, 2021) Abysova, Mariia Anatoliivna; Абисова, Марія Анатоліївна
The article is devoted to the analysis of the public sphere of modern society as a complex and dynamic phenomenon of social and political interactions involved in the virtualization, mediatization, and digitalization processes. In contrast to the traditional public sphere, the digital public sphere is controlled by algorithms – hidden mechanisms integrated into many information platforms responsible for the structuring of information on public platforms where people can discuss issues of concern. The arguments of techno-optimists and techno-pessimists regarding the effectiveness of digital activity and its risks in short-term, action-oriented practices and long-term perspectives are given. The search for consensus in the definition of digital activism makes the debate about its nature, harm, and benefit to society of great current interest and encourages further study of the given problem.