Browsing by Author "Avramenko, Daryna Ivanivna"

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    Development of an internet marketing strategy "Martin trade" limited liability company in an international competitive environment
    (National Aviation University, 2020-12-23) Avramenko, Daryna Ivanivna
    As a result of the qualification work research, proposals were provided to ensure the Internet marketing strategy of "Martin trade" limited liability company, taking into account international experience and increasing market share by improving marketing activities, operational management and organizational culture of the enterprise. It is also proposed to implement an innovative system to effectively promote the company among existing customers and attract new ones. The work determines the relevance of the chosen topic of the qualification work, object, subject, purpose and objectives of the study. In the work the essence of marketing strategies of Internet development at the enterprise, features of directions of marketing development in the conditions of competition are considered, the basic methods of an estimation of marketing development of the company are investigated. In the work the organizational and economic characteristics of "Martin trade" limited liability company are considered and its financial condition and sales dynamics are analyzed, weaknesses and threats are investigated, the marketing mix of the enterprise is characterized, the quality of services provided by "Martin trade" limited liability company is analyzed. The third part identifies possible ways to expand the marketing activities of "Martin trade" limited liability company on the Internet. The economic substantiation of the recommendations on ensuring the marketing development of "Martin trade" limited liability company in the B2B segment on the Internet and the possible results of improving the company's activities and the introduction of innovative methods of gaining new customers via the Internet was provided.