Browsing by Author "Afri, Baha-Eddine"

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    Digital marketing strategy of advertising agency
    (National Aviation University, 2023-06-24) Afri, Baha-Eddine; Афрі, Баха-Еддін
    Almost any activity to attract customers via the Internet brings results. It became possible to launche advertising campaigns and receiving applications. Sometimes, it was enough to optimize the site and buy links to be at the top of the search results. It was enough for some business to start a group on a social network and take a share of the online market. Introducing a business to the Internet, it is necessary to clearly imagine the goals, how to achieve them and when to wait for the first results to adjust the initial plans. Without a well-developed digital marketing strategy, it can be wasted time and resourses. As long as it isn`t used the channels of attracting traffic, competitors will get leads and increase sales.