Кафедра маркетингу

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Відповідальний за репозиторій: доцент кафедри маркетингу ЯРМОЛЮК Олексій Ярославович. E-mail: ayarmolyuk@nau.edu.ua

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Browsing Кафедра маркетингу by Author "Byezgina, Olena Stepanivna"

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    Coal producer’s energy efficient potential assesment
    (Wyższa Szkoła Społeczno-Gospodarcza, Przeworsk, 2019) Смерічевський, Сергій Францович; Smerichevskyi, Serhii Frantsovych; Бєзгіна, Олена Степанівна; Byezgina, Olena Stepanivna
    Ensuring sustainable competitiveness of economic entities is an important component of economic security enterprises at the present stage of development. Solving this problem requires the creation of an effective competitiveness management system at enterprises. In the conditions of toughening competition on the commodity markets, increasing competitiveness becomes the main strategic goal of effective function the economic entities. There is an objective need to create a mechanism for management competitiveness at the enterprise level, providing for the search for new ways and methods for the formation of competitiveness in accordance with the conditions of competitive environment. In this regard, of particular interest is the application of concept competitiveness management in solving the problem of creating strategic competitive advantages of the economic entities. The effective use of resources potential as an instrument of optimization management the economic entities opens up broad opportunities for acquiring unique competenciesentities opens up broad opportunities for acquiring unique competencies and the formation on this basis of sustainable competitiveness. The purpose of writing this collective monograph is to substantiate the theoretical-methodological foundations and develop a system for management the competitiveness of economic entities in a change market environment, taking into account the current state of resources potential and economic conditions, as well as the degree of globalization and international economic relations the economic entities.