Наукові статті кафедри бізнес-аналітики та цифрової економіки

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Browsing Наукові статті кафедри бізнес-аналітики та цифрової економіки by Author "Orochovska, Liudmyla"

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    Cultural and Civilizational Dimension of Ukraine in S. Rudnytsky’s Philosophy
    (Uniwersytet Mikolaja Kopernika w Torunia, 2015) Orochovska, Liudmyla
    The article investigates the philosophical views of the Ukrainian scholar S. Rudnytsky, who justifies the Ukrainians’ right to establish their own national state on the basis of his analysis of historical development, geopolitical situation of Ukraine, and the idea of natural right of the nation to have its own state.
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    Cultural studies approach to mass-media as a factor of mankind’s socio-cultural development
    (2017) Orochovska, Liudmyla; Abysova, Maria
    The article is devoted to cultural studies concepts of massmedia aimed at investigating the impact of media on the socio-cultural development of society. These concepts allow identifying the mass media with the principal way of giving people information about culture to join it, analysing the interaction of media-system with relevant cultural values, investigating media role in the evolution of world civilizations and forming specific socio-cultural systems.
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    Rola mass mediów w kulturze społeczeństwa jednowymiarowego Herberta Marcusego
    (Uniwersytet Mikolaja Kopernika w Torunia, 2014) Orochovska, Liudmyla
    In the article the author researches the problem of modern mass-media influence upon the ideologization of society and the appearance of “one-dimensional” man on the basis of H. Marcuse’s ideas. According to H. Marcuse’s statement that modern culture created by means of mass-media deprives a person of any real alternatives to the existing and thinking the author rises the problem of manipulation of mass consciousness in modern conditions.
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    Іdeas of the cosmism philosophy naturalscientific direction within media space and social-economic space
    (2019-12-04) Orochovska, Liudmyla; Koshetar, Uliana
    The article examines the influence of cosmism ideology and its orientation at principles of total interconnection, unity, obligatory coordination of human activity with the principle of world integrity on the formation of media space and socio-economic space of the information society. It displays that inwardness within the formation of humanity unity has been emphasised by the cosmism representatives Vladimir Solovyov, Nikolai Fedorov, Nikolai Berdyaev, Konstantin Tsiolkovsky, Vladimir Vernadsky, Edouard Le Roy, Pierre Teilhard de Chardin who manifested the world view position considering human, their past, present, and future through the lens of correlation with space. The research distinguishes the crucial role of cosmism ideology in development of modern media culture. It highlights the fact that, within the information society where formation of network communication systems provides the opportunity to shape global interaction systems enabling integrity of world culture or any national culture, priorities of cooperation and mutual aid ought to become dominant for mass media activity regardless of the civilisations, nations, regions, communities they represent. Policy in the sphere of media culture must be directed at the operation of communication network in the interchange mode, prevention of the situation when demassification of mass media may lead to localising, closing cultures of certain ethnic or religious groups.