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https://er.nau.edu.ua/handle/NAU/54597
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DC Field | Value | Language |
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dc.contributor.author | Lysenko, Iryna | - |
dc.date.accessioned | 2022-04-29T13:15:16Z | - |
dc.date.available | 2022-04-29T13:15:16Z | - |
dc.date.issued | 2021-12-17 | - |
dc.identifier.citation | Lysenko I. Consumer behavior in the context of behaviorism theory // Proceedings of the International Scientific and Practical Conference «Finance: theory and practice». – K.: National Aviation University, 2021. – P.25-27. | uk_UA |
dc.identifier.uri | https://er.nau.edu.ua/handle/NAU/54597 | - |
dc.description | 1. Skinner B.F. Science and human behavior. New York, Simon & Schuster, 1965. 480 p. 2. Skinner B.F. About Behaviorism. New York, Random House USA Inc, 1976. 304 p. 3. Skinner B.F. Beyond Freedom and Dignity. Hackett Publishing Co, Inc Cambridge, 2003. 240 p. 4. Behaviorism and Marketing – URL: https://zg-brand.ru/statiy/marketing/bikheviorizm_i_marketing/ (accessed on 02 December 2021). 5. Mothersbaugh D., Hawkins D. Consumer Behavior: Building Marketing Strategy, McGraw-Hill Education, 2015. 816 p. | uk_UA |
dc.description.abstract | The question of what influences a consumer’s buying decision is, without exaggeration, one of the key questions in marketing. Building the brand’s interaction with the target audience, developing the idea and content of the advertising message, finding effective communication channels and implementing a dozen more urgent tasks depends on the answer to it. Social psychology, back in the last century, offered its own view of the problem, giving the world the theory of behaviorism, a theory based on the study of the dependence of the behavioral reactions of a person on stimuli from the external environment. | uk_UA |
dc.language.iso | en | uk_UA |
dc.publisher | National Aviation University | uk_UA |
dc.subject | behaviorism | uk_UA |
dc.subject | advertising technologies | uk_UA |
dc.subject | consumer behavior | uk_UA |
dc.subject | marketing concepts | uk_UA |
dc.title | Consumer behavior in the context of behaviorism theory | uk_UA |
dc.title.alternative | Поведінка споживача в контексті теорії біхевіоризму | uk_UA |
dc.type | Thesis | uk_UA |
Appears in Collections: | Тези конференцій кафедри фінансів, обліку та оподаткування |
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File | Description | Size | Format | |
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25_Lysenko.pdf | Тези | 362.72 kB | Adobe PDF | View/Open |
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