Kolisnychenko, AnnaKharytska, Svitlana2021-07-062021-07-062021-04Kolisnychenko A., Kharytska S. Localization of video games as the important component of national/cultural patterns expressing /A.Kolisnychenko// National identity in language and culture: collection of scientific works. – K.: Talkom, 2021. – p. 169-172978-617-8016-02-9https://er.nau.edu.ua/handle/NAU/51904Modern reality gives many reasons to pay attention increasingly to video games, which have now exceeded their entertaining purpose. Modern video games are not only one of the most popular leisure options, but also fulfill other important goals, including education and upbringing. According to such ever-growing demand, the production of video games engages in this process a large number of specialists. Thanks to these specialists, well-developed companies have a great opportunity to maintain the profitability in the market. While researching the translation of video games as well as sites and software, due to the need to make certain linguistic and cultural changes in the product the concept of “localization” is most often used. An important factor in the popularity of the gaming industry is the high-quality localization of video games, the full adaptation of the computer multimedia environment to the interests and needs of a particular locale.enlocalizationvideo gamesnational patterns expressingfull localizationpartial localizationpackaging localizationlack of localizationcultural patterns expressingabsence of localizationArticle821.09(100)(082) Н35