The use of metaphor in polotical discourse
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Date
2016
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Publisher
European research: innovation in science, education and technology. London
Abstract
This work is a study of the metaphor, that when used in political discourse, helps to create a special positive image of a politician. The political metaphor is one of the effective ways in political communication to manipulate a human consciousness.
Description
Nowadays constantly growing political activities stimulate an intensive development of political technologies which are impossible without mass media. The media that reach large numbers of people in a short time, evoke attention of the society to political communication and political discourse.
Keywords
political metaphor, political linguistics, lingual manipulation, political discourse, political communication