Strategy of providing international competitiveness of domestic enterprises in the context of national development priorities

Abstract

Nowadays competition is the driving force for company’s existence and development in the market economy. Moreover, it is the source of the vitality for enterprises. Companies make a product, and people buy it based upon their opinion that it is the best price for the best quality they can get. If a company makes a product at a price which is too high, other companies will seek a way to undercut them and, as a result, steal their customers away. It sounds like it is not very nice, but, and this is a big but, that is the real world. This is the “arena” of international competitiveness in the early years of the new millenniumДосліджено проблеми конкурентоспроможності національних підприємств в умовах глобалізації. Конкурентна стратегія, як теоретична модель сприятиме зміцненню конкурентоспроможності підприємств