MARKETING OF RELATIONS ON INDUSTRIAL MARKETS: THE COMPANY FORMATION OF INTEREST IN ORGANIZATION OF INTEGRATED RELATIONS WITH SUPPLIERS IN THE PURCHASE PROCESS
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Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
Fifth world congress «Aviation in the XXI-st century», 25 september 2012. - К.: NAU, 2012. – V.3. – P.7.51-7.55.
Abstract
The article studies the theoretical aspects of managing the relations in the supply chain of industrial companies and analyzes the significant for home companies fields of managing the supply chains and factors, that favour the establishment of integrated relations between companies.
Description
Keywords
heoretical aspects , industrial companies, MARKETING ,