Assortment portfolio price positioning of a transnational corporation in the Ukrainian market

Смерічевський, Сергій Францович; Smerichevskyi, Serhii Frantsovych; Князєва, Тетяна  В'ячеславівна; Kniazieva, Tetiana Viacheslavivna; Смерічевська, Світлана Василівна; Smerichevska, Svitlana Vasylivna; Шевченко, Анна Валеріївна; Shevchenko, Anna Valeriivna

doi:10.1051/shsconf /20196706048

Please use this identifier to cite or link to this item: https://er.nau.edu.ua/handle/NAU/43302

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DC Field	Value	Language
dc.contributor.author	Смерічевський, Сергій Францович	-
dc.contributor.author	Smerichevskyi, Serhii Frantsovych	-
dc.contributor.author	Князєва, Тетяна В'ячеславівна	-
dc.contributor.author	Kniazieva, Tetiana Viacheslavivna	-
dc.contributor.author	Смерічевська, Світлана Василівна	-
dc.contributor.author	Smerichevska, Svitlana Vasylivna	-
dc.contributor.author	Шевченко, Анна Валеріївна	-
dc.contributor.author	Shevchenko, Anna Valeriivna	-
dc.date.accessioned	2020-06-05T11:58:05Z	-
dc.date.available	2020-06-05T11:58:05Z	-
dc.date.issued	2019	-
dc.identifier.citation	S. Smerichevskyi, T. Kniazieva, S. Smerichevska, A. Shevchenko. Assortment portfolio price positioning of a transnational corporation in the Ukrainian market.// SHS Web of Conferences, 2019, Vol.67, 06048 p.	uk_UA
dc.identifier.uri	http://er.nau.edu.ua/handle/NAU/43302	-
dc.description	The development of management strategies under different market conditions and the choice of optimal positioning methods, including a wide range of producing products price positions, is an essential and complicated task for the companies’ management under current unstable market conditions, with a decrease in people's consumer activity. The search for sound management decisions is complicated due to many factors of the internal and external environment and requires a fully justified algorithm of actions. The management process is a whole series of interconnected analytical procedures and decisions that allow the company to move consistently towards achieving its intended strategic goal. These procedures and decisions are also typical for the process of price positioning formation, the importance of which is exceptionally high, given the fact that the price as a monetary category concentrates the expectations of financial results on which the company focused. In this respect, pricing becomes the basis of all other product management decisions.	uk_UA
dc.description.abstract	The paper deals with the critical stages of the evolution of theoretical approaches to the positioning strategies content. On this basis, the key approaches to the market positioning processes management formulated. The correlation between the concept of creating consumer value and the price positioning strategy proved. The algorithm of the process of forming and implementing the strategy of assortment portfolio price positioning of a transnational corporation on the Ukrainian market proposed.	uk_UA
dc.language.iso	en	uk_UA
dc.publisher	EDP Sciences	uk_UA
dc.subject	transnational corporation	uk_UA
dc.subject	Ukrainian market	uk_UA
dc.subject	assortment	uk_UA
dc.subject	price	uk_UA
dc.title	Assortment portfolio price positioning of a transnational corporation in the Ukrainian market	uk_UA
dc.type	Article	uk_UA
dc.identifier.doi	10.1051/shsconf /20196706048	-
Appears in Collections:	Наукові матеріали кафедри маркетингу

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