Мас-медіа як засіб реалізації зовнішньополітичних концепцій «soft power» і «smart power»

Abstract

This article is about the problem how the leading countries of the world use new media as a tool of influence on foreign audiences. The main goal of this impact is creating an attractive image and achieving foreign policy objectives. In the article were determined functions of media as a tool of implementation political concepts Soft Power and Smart Power. In the article was considered the phenomenon of information hegemony of modern media holdings that control almost all information space. Also in the article was considered the concept of astroturfing as the technology of artificial public opinion